फुटबॉल टाइगरIt also faced stiff competition from Marvel’s Spider-Man: No Way Home and many states, including Maharashtra, still have 50 per cent cap on sitting capacity. And more importantly, the filmmakers did very little to promote it in the Hindi heartland owing to the time constraint. Despite all its logistical shortcomings, the film is emerging as a dark horse at the Hindi box office, thanks to positive word of mouth.When the second season of Made in Heaven dropped online a few weeks ago, the episode titled The Heart Skipped a Beat, starring Radhika Apte as Pallavi Menke, drew a lot of praise for showcasing a Buddhist wedding and championing a protagonist who was fighting for her identity as a Dalit woman.“Instead of analyzing how an ad was delivered by Facebook, it’s really going and looking at an advertiser strategy for what they were trying to do,” said Jeff King, Meta’s vice president of business integrity, in a phone interview.